AI+ Marketing Practitioner™

About Course

Course Overview 

Duration: 8 Hours
Course delivery method: online 
Course price: 4,407.10 EGP (Self-paced online)
For groups instructor-led course inquiries, please Whatsapp us and our Sales team will get in touch.

AI in Marketing Essentials: Learn foundational AI concepts to streamline workflows and enhance marketing effectiveness.
AI-Driven Campaign Optimization: Master AI algorithms to optimize ads, personalize messages, and automate performance tracking.
Customer Insights through AI: Analyze data with AI to gain insights, predict trends, and personalize marketing strategies.
Ethical AI Practices in Marketing: Understand ethical AI practices, mitigate biases, and ensure transparency and fairness in marketing.

Course Objectives

  • Understand the fundamentals of Artificial Intelligence (AI) and its role in transforming modern marketing practices.
  • Identify key AI technologies and evaluate their applications across various marketing functions.
  • Analyze how AI enhances customer engagement, personalization, and content marketing strategies.
  • Utilize AI-driven tools and techniques to create, optimize, and manage marketing content effectively.
  • Implement AI-powered personalization strategies to improve customer experiences and marketing performance.
  • Apply AI technologies in social media and email marketing to increase audience engagement and campaign effectiveness.
  • Leverage AI-powered analytics to gain actionable insights into customer behavior and marketing performance.
  • Utilize predictive analytics to forecast trends, anticipate customer needs, and support data-driven decision-making.
  • Measure, evaluate, and optimize marketing campaigns using AI-enabled analytical tools and performance metrics.
  • Understand ethical considerations, regulatory requirements, and responsible AI practices in marketing.
  • Develop and implement AI-driven marketing strategies aligned with organizational goals and customer expectations.
  • Design scalable marketing plans that effectively integrate AI technologies across multiple channels.
  • Evaluate the effectiveness of AI-enhanced multichannel marketing campaigns and identify opportunities for continuous improvement.
  • Assess emerging trends and future developments in AI-driven marketing.
  • Understand the capabilities of AI Agents and explore their practical applications in marketing automation, customer engagement, content creation, and campaign management.

Course Outline

Module 1: Introduction to Artificial Intelligence (AI) in Marketing

  • 1.1 Understanding AI and Its Core Components
  • 1.2 Historical Context and Evolution of AI in Marketing
  • 1.3 AI Technologies Transforming Marketing
  • 1.4 Applications of AI in Marketing

Module 2: AI-Driven Content Strategy and Personalization

  • 2.1 Introduction to AI in Content Marketing
  • 2.2 Personalization Through AI
  • 2.3 Implementing AI in Your Content Strategy

Module 3: AI in Social Media and Email Marketing

  • 3.1 AI Integration in Social Media Marketing
  • 3.2 Leveraging AI for Email Marketing Success

Module 4: Leveraging AI for Marketing Analytics

  • 4.1 Introduction to AI-Powered Analytics
  • 4.2 Predictive Analytics and Consumer Behavior
  • 4.3 Measuring and Optimizing Campaign Effectiveness

Module 5: Ethical Considerations in AI Marketing

  • 5.1 Ethical AI Use in Marketing
  • 5.2 Regulatory Compliance and Standards
  • 5.3 Implementing Ethical AI Marketing Practices

Module 6: Crafting an AI-Driven Marketing Strategy

  • 6.1 Strategic Planning with AI
  • 6.2 Implementation of AI in Marketing Strategies
  • 6.3 Creating a Scalable AI Marketing Plan

Module 7: AI Integration in Multichannel Marketing Campaigns

  • 7.1 Integrating AI in Multichannel Strategies
  • 7.2 Measuring the Effectiveness of AI-Enhanced Campaigns
  • 7.3 Future Trends in AI and Multichannel Marketing

Optional Module: AI Agents for Marketing

  • Understanding AI Agents
  • AI Agent Case Studies
  • Hands-On Practice with AI Agents

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Raya

For Raya, we delivered technology enablement focused on automation-driven operations and scalable application development. Participants gained hands-on experience with automation technologies and modern front-end development frameworks, supporting more efficient processes and the delivery of flexible, high-performance digital solutions aligned with business growth objectives.

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Our engagement with EgyptAir focused on enabling the effective use of application development technologies alongside the adoption of cybersecurity and secure computing practices within operational environments. Participants worked with Microsoft-based development platforms and programming technologies while gaining practical exposure to secure application usage, access control mechanisms, and threat-aware system interaction. This integrated technology enablement supported more secure digital operations, improved system reliability, and reinforced cyber resilience across aviation technology environments.

Banque Misr

We collaborated with Banque Misr to enable integrated enterprise technology capabilities across multiple domains. The engagement supported effective utilization of IT infrastructure environments, data analytics platforms, and professional capability development frameworks, allowing teams to operate confidently within complex enterprise systems. Our delivery approach focused on practical technology adoption, operational alignment, and building sustainable competencies that support reliable banking services and informed, data-driven decision-making.

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